Whatever Happened To NeatCheeks After Shark Tank?
Whatever Happened To NeatCheeks After Shark Tank?? What happened to NeatCheeks after Shark Tank? NeatCheeks, the flavored face wipes for children, secured a $150,000 investment (for 25% equity) from Barbara Corcoran on Shark Tank in 2015. Since then, the company has experienced significant growth, expanded its product range, and established an international presence. As of…
Whatever Happened To NeatCheeks After Shark Tank??
What happened to NeatCheeks after Shark Tank? NeatCheeks, the flavored face wipes for children, secured a $150,000 investment (for 25% equity) from Barbara Corcoran on Shark Tank in 2015. Since then, the company has experienced significant growth, expanded its product range, and established an international presence.
As of March 2024, NeatCheeks’ net worth is $7.5 Million with annual revenue under $5 Million. The company continues to thrive, offering a range of hygiene products for children through major retailers and online platforms.
NeatCheeks, the flavored face wipes for kids, transformed from a mom’s invention into a thriving business after Shark Tank. With Barbara Corcoran’s investment, the company expanded internationally, diversified its product range, and achieved significant financial growth.
Key Takeaways:
- Founded by Julia Rossi and Danielle Stangler to make face cleaning enjoyable for kids
- Secured $150,000 for 25% equity from Barbara Corcoran on Shark Tank
- Experienced substantial growth post-show, expanding product range and international presence
- Selected for Newchip Accelerator program in 2019
- As of March 2024, NeatCheeks’ net worth is $7.5 Million with annual revenue under $5 Million
- Still in business and available in major retailers and online platforms
What Is NeatCheeks?
NeatCheeks is an innovative product designed to make cleaning children’s faces a more pleasant experience. These flavored face wipes are formulated to be gentle and safe for delicate skin, using natural ingredients and a hint of stevia for sweetness.
The idea behind NeatCheeks is to turn a typically unpleasant task into something kids might even enjoy, thus making life a bit easier for parents.

Who Founded NeatCheeks?
NeatCheeks was founded by Julia Rossi and Danielle Stangler. Both mothers themselves, they identified a gap in the market for a child-friendly face wipe that didn’t cause the typical resistance and discomfort associated with traditional wipes.
Their personal experiences and commitment to creating a gentle product drove the development and launch of NeatCheeks.

NeatCheeks Shark Tank Pitch
Julia Rossi and Danielle Stangler appeared on Shark Tank in 2015, seeking investment to scale their business. During their pitch, they asked for $150,000 in exchange for a 25% equity stake, valuing their company at $600,000.
The pitch highlighted the unique selling points of NeatCheeks, including its natural ingredients, child-friendly formulation, and the potential for wide market appeal. Demonstrating the product’s effectiveness and children’s positive reactions played a crucial role in their presentation.
Here’s a brief overview of their Shark Tank pitch:
Aspect | Details |
Episode | Season 6, Episode 21 |
Air Date | March 13, 2015 |
Amount Requested | $150,000 |
Equity Offered | 10% |
Valuation | $1.5 million |
Danielle entered the Tank seeking $150,000 for 10% equity in NeatCheeks, valuing the company at $1.5 million. She demonstrated the product and shared her sales figures:
- $5,000 in sales over 5 months
- Recently secured a deal with Babies “R” Us for 400 stores
The Sharks were impressed with the product but concerned about the low sales figures. After some negotiation, Barbara Corcoran offered $150,000 for 25% equity (valuing the company at $600,000 ) which Danielle accepted.
Their engaging presentation and the clear demand for such a product resonated with the Sharks, leading to a deal with Barbara Corcoran, who saw potential in the business and the founders’ dedication.
NeatCheeks After Shark Tank
Following their appearance on Shark Tank, NeatCheeks experienced significant growth. The exposure from the show led to a surge in demand, with parent’s eager to try these innovative face wipes. Barbara Corcoran’s investment and mentorship provided the company with the resources and guidance needed to scale their operations and refine their marketing strategies.
The partnership with Barbara also helped NeatCheeks expand their distribution channels, securing placements in major retail stores and enhancing their online presence. This growth period was crucial in establishing NeatCheeks as a recognizable brand in the children’s products market.
In 2019, NeatCheeks was chosen by the Newchip Accelerator online accelerator program as one of 30 companies to receive seed funding. As of October 2022, NeatCheeks has an annual revenue of $1 million
NeatCheeks Current Status and Net Worth
As of 2023, Neatcheeks ‘s net worth was estimated to be $5.4 million. As of March 2024, NeatCheek’s net worth is $7.5 Million and they’re pulling in a whopping less than $5 Million in annual revenue.
When Danielle entered the Tank seeking $150,000 for 10% equity in NeatCheeks, the valuation of the company was at $1.5 million.
After some negotiation, Barbara Corcoran offered $150,000 for 25% equity (valuing the company at $600,000 million) which Danielle accepted.
The company’s net worth has seen a substantial increase since their Shark Tank appearance, reflecting their sustained growth and market acceptance.
The founders have continued to innovate, exploring new product lines and expanding their reach. Their success story serves as an inspiration for aspiring entrepreneurs, showcasing the impact of a well-received Shark Tank pitch and the value of strategic partnerships.
Is NeatCheeks Still in Business?
Yes, NeatCheeks is still in business. The company maintains an active online presence through its website and social media channels. NeatCheeks products are available for purchase on their website, Amazon, and in various retail stores across the United States.
Key developments:
- Product expansion: NeatCheeks now offers a range of hygiene products for children.
- Increased distribution: Products are available in major retailers and online platforms.
- Continued growth: While specific financial details are not public, the company appears to have sustained its post-Shark Tank momentum.