What Happened to Show No Towel After Shark Tank?
What Happened to Show No Towel After Shark Tank? Show No Towel After Shark Tank Update After appearing on Shark Tank, Shelly Ehler’s ShowNo Towel business experienced significant growth and success. Shelly Ehler, the creator of the ShowNo Towel, made a deal with Lori Greiner on Shark Tank Season 3 Episode 4 for $75,000 in…
What Happened to Show No Towel After Shark Tank?
Show No Towel After Shark Tank Update
After appearing on Shark Tank, Shelly Ehler’s ShowNo Towel business experienced significant growth and success.
Shelly Ehler, the creator of the ShowNo Towel, made a deal with Lori Greiner on Shark Tank Season 3 Episode 4 for $75,000 in exchange for a 25% equity stake in her business. After the show, Greiner brought the product to Disney and struck a deal to sell it in their water parks. Ehler was excited to see her product on the shelves of the Disney Store.
However, despite the initial success, the ShowNo Towel deal with Disney did not last. Disney has not re-ordered the product since the initial run. Without the Disney deal, Ehler struggled to keep the business afloat. She closed the business for a while before attempting to reopen it a few years later.
In 2018, Ehler resurrected the ShowNo Towel business and continued to sell products online. However, in August 2020, she closed up shop again, citing a lack of drive and commitment to make the business work. Ehler has since moved on to a new career path as a hypnotherapist.
The ShowNo Towel, once a promising product on Shark Tank, has ultimately failed to maintain success after the show.
Despite the initial deal with Lori Greiner and Disney, the business was unable to sustain itself in the long run, leading to its eventual closure.
What is Show No Towel?
Show No Towel was a towel wrap with a pending patent that may be worn over any garment. It’s a simple concept: when you enter the pool area, leave your towel in a designated place and no one will grab it.
Shelly Ehler established Show No Towels. Shelley Ehler is the mother of two sons. She found herself battling to help both of her boys in changing at the same time while in the pool one day.
That’s when she got the idea for Show No Towels. It’s nothing more than a bath towel with a hole in the middle that functions as a poncho.
They intended to make it easier and more equitable for pool customers to find their towel after swimming. They also intended to create a pleasant environment by deterring individuals from stealing towels from other people’s belongings.
Who is the Brain Behind Show No Towel?
Show No Towel was founded by Shelly Ehler. Shelley Ehler has two children: a boy and a daughter. She found herself battling one day in the pool to assist both of her sons in changing at the same time.
That’s when she got the idea for Show No Towels. It’s nothing more than a bath towel with a hole in the center that slips over the head like a poncho.
Ehler got a patent for her towel and licensed it to California water parks such as Six Flags Magic Mountain and LEGOLAND. Shelly Ehler is a successful entrepreneur who built a business from a simple idea.
There are some fantastic products on the market that were created by folks who saw a problem and designed a fresh, straightforward solution.
Shelly may be described in the same way. There are times when families struggle to locate a place for their children to change into and out of their swimsuits.
Shelly Ehler, an entrepreneur, transformed that simple idea into a product and a business. She is well-known for swapping handmade draperies for the patent work that resulted in the Show No being patented, highlighting how frequently the smallest details are overlooked.
The Show No concept is that it allows youngsters to change out of their bathing suits in public while being modest. It also works well as a beach blanket or cover-up.
What Happened to the Show No Towel Pitch on Shark Tank?
Shelly is looking for help from the Sharks to spread the Show No in water parks.
Shelly entered the Shark Tank seeking a $50,000 offer for a 25% ownership in her company, which was valued at $200,000.
She brought her sons along to model the Show No., and then gave each Shark a one-of-a-kind Shark Tank edition towel.
Shelly was adored by all of the Sharks, despite having just $15,000 in sales; they could sense her never-say-die energy and self-assurance.
Robert admired Shelly, but not the Show No; he went out. Kevin, too, was dissatisfied with the product and opted out.
Daymond John offered $50,000 in exchange for a 50% share in the company.
Lori Greiner instantly responded with a $50,000 check written on the spot for a 25% equity stake.
Daymond responded with $50,000 in return for a 20% share in the company.
Mark then offered $75,000 in return for a 25% stake in the firm.
Lori and Daymond upped their offer to $75,000 for a 25% share in the company, and Lori played “the feminine card.” After consulting with her husband, Shelly accepted Lori’s offer and stepped out of the Shark Tank with a check.
What Happened to Show No Towel Following Shark Tank?
Shelly, after departing the Shark Tank pitch with a check in hand, Lori Greiner took the Show No Towel to the TV and obtained its placement in the gift shop at Disney World’s Water Park, where it quickly sold out.
Disney has not reordered, but Shelly is pursuing another order through a licensing deal with Disney.
Shelly is continuously pounding the pavement at trade shows in an effort to expand distribution. In 2012, she attended the Water Park Operators and USSA Swimming Trade Shows, among other events, and arranged distribution agreements at each trip.
The Show No is now available in dozens of waterparks around the country, and Shelly is selling to members of swim clubs. Lori Greiner’s involvement with Shelly and her business appears to be minimal in the future, but Shelly remains unfazed.
There is presently no agreement in place for mass production; all company items are being handcrafted in Shelly’s home. Shelly is presently working on other initiatives, including a 3D poster company.
Due to personal reasons, Shelly ceased activities in 2016. She launched the firm in 2018 and is currently selling items online; however the company will close again in August 2020.
Here is a summary table:
| Item | Details |
| Product | Show No Towel – a towel wrap with a hole in the middle that functions as a poncho |
| Founder | Shelly Ehler |
| Initial Concept | Aids in changing clothes at the pool while preventing towel theft |
| Patent and Licensing | Licensed to Six Flags Magic Mountain and LEGOLAND |
| Shark Tank Appearance | Sought $50,000 for 25% equity, valuing the company at $200,000 |
| Sales Before Shark Tank | $15,000 |
| Shark Offers | – Lori Greiner: $50,000 for 25% equity (initial offer) |
| – Daymond John: $50,000 for 50% equity (initial offer), revised to $50,000 for 20% equity | |
| – Mark Cuban: $75,000 for 25% equity | |
| Deal Accepted | Lori Greiner: $75,000 for 25% equity |
| Post Shark Tank Developments | – Placement in Disney World’s Water Park gift shop |
| – Attended various trade shows to expand distribution | |
| – Available in multiple waterparks and sold to swim club members | |
| Current Status | – Ceased activities in 2016 |
| – Relaunched in 2018, closed again in August 2020 | |
| Net Worth After Shark Tank | Valued at $300,000 after Lori’s investment |
| Additional Ventures | Shelly working on other initiatives including a 3D poster company |
Show No Towel’s net worth
The firm was valued at $200,000 during the presentation, but after Lori invested in it, it was valued at $300,000. Because the corporation is no longer in existence, its net value in 2021 is unclear.
Is Show No Towels Still In Business?
No, ShowNo Towels is no longer in business. The company, founded by Shelly Ehler, experienced several ups and downs after its appearance on “Shark Tank” in 2012.
Although initially successful, with placements in water parks and Disney gift shops, ShowNo Towels struggled to achieve sustainable profitability and faced issues with mass manufacturing.
Ehler ceased operations in 2016, briefly resumed production in 2018, but ultimately closed the business again in 2020 due to ongoing challenges.
ShowNo Towels had an interesting journey after appearing on Shark Tank. Entrepreneur Shelly Ehler created the ShowNo Towel, a unique product that allows children to use a towel hands-free when changing in or out of bathing suits in public.
After securing a deal with Lori Greiner on the show, the towel made its way to Disney’s water parks.
However, despite this initial success, ShowNo Towels eventually faced challenges. Disney didn’t re-order, and Ehler decided to close the business. She later reopened it online but eventually shut it down again. These days, Ehler has moved on to a new career as a hypnotherapist.
