Ten Thirty-One Productions Net Worth 2024
Ten Thirty-One Productions Net Worth As of 2024, Ten Thirty-One Productions boasts an estimated net worth of $50 million. The company’s success can be attributed to its ability to create unique and thrilling experiences that attract a dedicated fan base. In 2013, the company appeared on Shark Tank and received a $2 million investment from…
Ten Thirty-One Productions Net Worth
As of 2024, Ten Thirty-One Productions boasts an estimated net worth of $50 million. The company’s success can be attributed to its ability to create unique and thrilling experiences that attract a dedicated fan base.
In 2013, the company appeared on Shark Tank and received a $2 million investment from Mark Cuban for a 20% stake (a $10 million valuation), the largest investment in the show’s history at the time
Founded by entrepreneur Melissa Carbone, Ten Thirty-One Productions stages live horror-themed events, with their most popular attraction being the Los Angeles Haunted Hayride.
This terrifying nighttime journey through eerie tableaus in Griffith Park consistently sells out, contributing significantly to the company’s revenue.
About Ten Thirty-One Productions
Ten Thirty One Productions was an American entertainment company based in Los Angeles that created, owned, and produced live attractions in the horror genre. It was featured on Season 5 of Shark Tank where it received the largest investment in the history of the show. The company was sold to Thirteenth Floor Entertainment Group.
Ten Thirty-One Productions, founded by Melissa Carbone and Alyson Richards in 2009, was a successful entertainment company that created live horror attractions.
After the Shark Tank deal, Ten Thirty-One Productions experienced significant growth:
- In 2014, the company generated $3 million in revenue.
- By 2015, it had expanded to New York with the New York Haunted Hayride, which outperformed the Los Angeles Haunted Hayride’s second-year performance by 36%.
- As of 2015, Ten Thirty-One Productions offered two hayrides, a camping attraction, a haunted cruise, movie nights, and a film production company.
While the exact net worth of Ten Thirty-One Productions is not publicly disclosed, the company’s rapid growth and expansion after Mark Cuban’s investment suggests it was highly profitable.
In January 2018, Ten Thirty-One Productions was sold to Thirteenth Floor Entertainment Group, indicating a successful exit for the founders and investors.
Ten Thirty-One Productions Shark Tank Update
Founded in 2009 by Melissa Carbone and Alyson Richards, Ten Thirty-One Productions created the Los Angeles Haunted Hayride in Calabasas, California, generating $400,000 in revenue in its first year.
The company received the largest investment in the history of the Shark Tank show in 2013, with billionaire Mark Cuban paying $2 million for a 20% stake (a $10 million valuation)
Expansion and Revenue Growth:
After securing investment, the company expanded its operations nationally and brought in $3 million in revenue in 2014, creating the New York Haunted Hayride the following year.
The company had to triple its cast and crew to nearly 1,000 after the Shark Tank episode and secured ticket distribution contracts with Live Nation and Ticketmaster.
Accident and Acquisition:
In 2018, an accident at a New York event led to a lengthy lawsuit, but Ten Thirty One Productions was eventually purchased by Thirteenth Floor Entertainment Group.
The sale included Melissa Carbone and Alyson Richards of Ten Thirty One remaining with the company.
Live Attractions and Environmentally-Friendly Initiatives:
The company’s Halloween-themed attractions, such as the Los Angeles and New York Haunted Hayrides, were designed based on feedback from 30,000 people about what they feared, with an emphasis on darkness, claustrophobic spaces, and clowns.
To reduce its environmental footprint, Ten Thirty-One Productions implemented various eco-friendly initiatives, including recycling, composting, and using plastic-free concessions.
Los Angeles Haunted Hayride:
The Los Angeles Haunted Hayride in Griffith Park Zoo featured traditional tractor-drawn wagons through a fantasy world of ghosts, demons, and monsters, attracting an average of 15,000 guests each weekend.
The company began planning each year’s event in January, employing hundreds of actors and offering various interactive experiences.
Is Ten Thirty One Productions Still in Business?
Yes, Ten Thirty-One Productions is still in business, although it was recently acquired by a larger company.
While Ten Thirty One Productions is no longer independently owned, it continues to operate as part of Thirteenth Floor Entertainment Group after being acquired in 2018. The company’s successful appearance on Shark Tank in 2013 helped fuel its growth prior to the acquisition.
