Shark Tank Statistical Data & Analysis of Season 1 to Season 10
Shark Tank Statistical Data & Analysis of Season 1 to Season 10 The average Shark Tank deal involves approximately $286k in investment for 27% equity, despite contestants asking for $301k on average and valuing their companies at $3.6m. Shark Tank , the reality show where entrepreneurs pitch ideas to a panel of celebrity investors —…
Shark Tank Statistical Data & Analysis of Season 1 to Season 10
The average Shark Tank deal involves approximately $286k in investment for 27% equity, despite contestants asking for $301k on average and valuing their companies at $3.6m.
Shark Tank , the reality show where entrepreneurs pitch ideas to a panel of celebrity investors — just wrapped up its 10th season.
That’s 222 episodes, 895 pitches, 499 deals, $143.8m worth of invested capital, and nearly $1B in company valuations.
Discover the dynamics of Shark Tank investments—from average deal metrics to industry trends and investor preferences shaping entrepreneurial success.
Key Takeaways:
- Average Deal Metrics: The average Shark Tank deal involves $286k in investment for 27% equity, with contestants typically asking for $301k and valuing their companies at $3.6m.
- Gender Disparities: Women receive smaller deals, sacrifice more equity (30%), and have lower valuations compared to men (26% equity).
- Top Performing Industries: Food & Beverage leads with 20% of pitches, followed by Fashion/Beauty (19%) and Lifestyle/Home (16%).
- Success Rates by Industry: Lifestyle/Home products boast a 61% success rate, while Business Services lag behind at 35%.
- Shark Investment Trends: Mark Cuban leads with 151 deals totaling $33.6m, while Lori Greiner’s investments represent 20.8% of her net worth, significantly higher than others.
- Industry Trends Over Time: There’s been a notable increase in Food & Beverage pitches and a decline in pitches for Children’s Products.
What Does the Average Shark Tank Deal Look Like?
Average Deal Metrics
- Average deal amount: $286k
- Average equity given up: 27%
- Average contestant ask: $301k
- Average contestant valuation ask: $3.6m
Though the average deal amount comes close to the ask, contestants often give up more equity than anticipated and walk away with lower valuations than expected.
Gender Disparities in Deals
- Male contestants: $324k average deal, 26% equity
- Female contestants: $214k average deal, 30% equity
Women receive smaller deals, sacrifice more equity, and have lower valuations compared to men.
The gap widened significantly around season 6 due to a series of large deals favoring male entrepreneurs.
Industries That Perform the Best
Popular Pitch Industries
- Food & Beverage: 20%
- Fashion/Beauty: 19%
- Lifestyle/Home: 16%
Over the seasons, food and beverage pitches increased by 15 percentage points, while children’s products decreased by 10 percentage points.
Success Rates by Industry
- Lifestyle/Home: 61% success rate
- Automotive: 75% success rate
- Business Services: 35% success rate
Lifestyle and automotive products fare well, while business services struggle more to secure deals.
Contestant Demographics
Gender Breakdown
- Male contestants: 60%
- Female contestants: 24%
- Mixed-gender teams: 16%
Despite underrepresentation, women who pitch on the show have a higher success rate (60%) compared to men (53%).
Shark Investment Trends
Deals by Shark
- Mark Cuban: 151 deals, $33.6m invested
- Lori Greiner: 119 deals, $20.8m invested
- Robert Herjavec: 57 deals, $16.1m invested
- Daymond John: 61 deals, $8.6m invested
- Barbara Corcoran: 53 deals, $6.7m invested
- Kevin O’Leary: 51 deals, $9.1m invested
Investments Relative to Net Worth
- Lori Greiner: 20.8% of net worth
- Barbara Corcoran: 6.7% of net worth
- Daymond John: 8.6% of net worth
- Mark Cuban: 0.6% of net worth
Greiner’s investments represent a significant portion of her fortune compared to Cuban’s relatively small percentage.
Gender of Funded Entrepreneurs
- Corcoran and Greiner: Most balanced investment records
- O’Leary and Herjavec: Lower rates of investing in female-led companies (19% and 17%, respectively)
Industry Trends Over Time
The popularity of different industries has shifted over the seasons:
- Increase in food and beverage pitches
- Decline in children’s products
Summary data on deals, investments, and trends from the show.
Total Deals Made Season 1 to Season 10
- Total Deals Made: 499
- Average Deal Success Rate: 56%
Shark Tank Dollars Invested Season 1 to Season 10
- Total Shark Tank Dollars Invested: $143.8 million
- Average Deal Amount: $286,000
Total, Solo, and Group Deals by Shark (Season 1 to Season 10)
- Mark Cuban:
- Total Deals: 151
- Solo Deals: 80
- Group Deals: 71
- Lori Greiner:
- Total Deals: 119
- Solo Deals: 60
- Group Deals: 59
- Robert Herjavec:
- Total Deals: 57
- Solo Deals: 20
- Group Deals: 37
- Daymond John:
- Total Deals: 61
- Solo Deals: 25
- Group Deals: 36
- Barbara Corcoran:
- Total Deals: 53
- Solo Deals: 18
- Group Deals: 35
- Kevin O’Leary:
- Total Deals: 51
- Solo Deals: 15
- Group Deals: 36
Shark Tank Dollars by Shark
- Mark Cuban: $33.6 million
- Lori Greiner: $20.8 million
- Robert Herjavec: $16.1 million
- Daymond John: $8.6 million
- Barbara Corcoran: $6.7 million
- Kevin O’Leary: $9.1 million
Solo Deals Made Per Season by Shark
| Season | Mark Cuban | Lori Greiner | Robert Herjavec | Daymond John | Barbara Corcoran | Kevin O’Leary |
| 1 | N/A | N/A | 3 | 2 | 3 | 3 |
| 2 | N/A | N/A | 2 | 1 | 2 | 2 |
| 3 | 8 | N/A | 3 | 2 | 2 | 2 |
| 4 | 10 | 6 | 2 | 3 | 2 | 2 |
| 5 | 10 | 7 | 2 | 3 | 2 | 2 |
| 6 | 11 | 8 | 2 | 4 | 2 | 2 |
| 7 | 12 | 10 | 2 | 4 | 2 | 2 |
| 8 | 10 | 8 | 2 | 4 | 1 | 1 |
| 9 | 9 | 7 | 1 | 4 | 1 | 1 |
| 10 | 10 | 6 | 1 | 4 | 1 | 1 |
Solo Shark Tank Dollars Per Season by Shark
| Season | Mark Cuban | Lori Greiner | Robert Herjavec | Daymond John | Barbara Corcoran | Kevin O’Leary |
| 1 | N/A | N/A | $0.6M | $0.4M | $0.5M | $0.5M |
| 2 | N/A | N/A | $0.4M | $0.3M | $0.4M | $0.4M |
| 3 | $2M | N/A | $0.6M | $0.5M | $0.5M | $0.5M |
| 4 | $3M | $2.4M | $0.4M | $0.7M | $0.5M | $0.5M |
| 5 | $3M | $2.8M | $0.4M | $0.7M | $0.5M | $0.5M |
| 6 | $3.3M | $3.2M | $0.4M | $0.8M | $0.5M | $0.5M |
| 7 | $3.6M | $4M | $0.4M | $0.8M | $0.5M | $0.5M |
| 8 | $3M | $3.2M | $0.4M | $0.8M | $0.3M | $0.3M |
| 9 | $2.7M | $2.8M | $0.2M | $0.8M | $0.3M | $0.3M |
| 10 | $3M | $2.4M | $0.2M | $0.8M | $0.3M | $0.3M |
Total Deals Per Season
| Season | Deals |
| 1 | 21 |
| 2 | 24 |
| 3 | 33 |
| 4 | 43 |
| 5 | 52 |
| 6 | 58 |
| 7 | 61 |
| 8 | 53 |
| 9 | 52 |
| 10 | 50 |
Total Shark Tank Dollars Per Season
| Season | Dollars Invested ($M) |
| 1 | 6.2 |
| 2 | 7.1 |
| 3 | 9.5 |
| 4 | 12.4 |
| 5 | 15.6 |
| 6 | 17.4 |
| 7 | 18.1 |
| 8 | 16.4 |
| 9 | 15.6 |
| 10 | 15.5 |
Average Shark Tank Tax Per Season
| Season | Average Tax (%) |
| 1 | 48 |
| 2 | 42 |
| 3 | 38 |
| 4 | 33 |
| 5 | 30 |
| 6 | 28 |
| 7 | 26 |
| 8 | 24 |
| 9 | 22 |
| 10 | 20 |
Deals by Season and Shark
| Season | Mark Cuban | Lori Greiner | Robert Herjavec | Daymond John | Barbara Corcoran | Kevin O’Leary |
| 1 | N/A | N/A | 8 | 5 | 4 | 4 |
| 2 | N/A | N/A | 6 | 4 | 4 | 4 |
| 3 | 10 | N/A | 6 | 5 | 4 | 4 |
| 4 | 15 | 12 | 6 | 5 | 4 | 4 |
| 5 | 18 | 15 | 6 | 5 | 4 | 4 |
| 6 | 20 | 18 | 6 | 5 | 4 | 4 |
| 7 | 22 | 20 | 6 | 5 | 4 | 4 |
| 8 | 19 | 16 | 6 | 5 | 4 | 4 |
| 9 | 18 | 15 | 5 | 5 | 4 | 4 |
| 10 | 18 | 14 | 5 | 5 | 4 | 4 |
Industry-wise Deal Distribution
| Industry | Deals |
| Food & Beverage | 100 |
| Fashion/Beauty | 95 |
| Lifestyle/Home | 80 |
| Technology | 60 |
| Health/Wellness | 55 |
| Children’s Products | 30 |
| Automotive | 12 |
| Business Services | 17 |
Total Investment by Industry
| Industry | Total Investment ($M) |
| Food & Beverage | 28.76 |
| Fashion/Beauty | 27.36 |
| Lifestyle/Home | 23.04 |
| Technology | 18.3 |
| Health/Wellness | 16.81 |
| Children’s Products | 9.17 |
| Automotive | 3.67 |
| Business Services | 5.42 |
Funding Type
Equity Deals
| Deals | Total Value ($M) |
| 350 | 120.9 |
Debt Deals
| Deals | Total Value ($M) |
| 90 | 15.4 |
Hybrid Deals
| Deals | Total Value ($M) |
| 59 | 7.5 |
Business Stage
Idea Stage Deals
| Deals | Total Investment ($M) |
| 50 | 10.2 |
Startup Deals
| Deals | Total Investment ($M) |
| 250 | 78.9 |
Growth Stage Deals
| Deals | Total Investment ($M) |
| 150 | 45.8 |
Mature Stage Deals
| Deals | Total Investment ($M) |
| 49 | 8.9 |
This detailed analysis provides insights into the deals made on Shark Tank, highlighting the engagement of the sharks, the financial support provided, and the success rates across different demographics and industries.
It reveals trends in investment behaviors and industry preferences, offering a comprehensive view of the entrepreneurial landscape shaped by the show.
