Wad-Free for Bed Sheets On Shark Tank Season 13
Featured on Shark Tank
Wad-Free for Bed Sheets On Shark Tank Season 13
Wad-Free is a device designed to prevent bed sheets from tangling and wadding up in the washer and dryer. This simple yet effective invention ensures that bed linens come out clean and dry without the usual hassle. Founder Cyndia Bray convinced Kevin O’Leary to invest, securing $200,000 for 5% equity, plus a $1.50/unit royalty until $1 million is repaid. Summary:
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- Company Name: Wad-Free
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- Founder: Cyndia Bray
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- Founded: 2019
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- Product: Device to prevent bed sheets from tangling in the washer and dryer
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- Asked For: $200,000 for 5% equity
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- Final Deal: $200,000 for 5% equity plus $1.50/unit royalty until $1 million is repaid with Kevin O’Leary
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- Season/Episode (Shark Tank USA): Season 13, Episode 5
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- Business Status: In Business
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- Headquarters: Centennial, Colorado, USA
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- Lifetime Worth (Sales): Estimated $1M
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- Investor: Kevin O’Leary
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- Go To Amazon: Buy Now
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- Watch On: Amazon Prime
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Description
Wad-Free for Bed Sheets On Shark Tank Season 13
Product Offering of Wad-Free for Bed Sheets which prevents sheets from tangling in the washer, improving wash efficiency and cleanliness.
The product is a 4-inch plastic square with rounded corners, designed to hold sheets in place during drying to reduce wadding and drying times.
Entrepreneurship Journey & Business Growth:
- Cyndi Bray taught herself physics, CAD drawing, and prototype making to develop Wad-Free within 14 months.
- She trademarked the product, tested different prototypes, and found a manufacturer for the product.
- Wad-Free sales started in June 2020 amid the COVID-19 pandemic, with success seen through video marketing, website sales, and social media outreach.
- After just 8 months, the business was growing rapidly, indicating potential for retail expansion.
- Sold $513,000 in products since the launch in June 2020 through their website, Amazon, and Walmart.
- Cyndi Bray pitches her invention, Wad-Free, which prevents bedsheets from wadding up in the dryer, seeking a $200,000 investment for 5% equity.
The Pitch on Shark Tank:
- Cyndi Bray pitched her invention, Wad-Free, on ABC’s “Shark Tank” to prevent sheets from tangling in laundry machines.
- Despite her touching story and impressive sales, Mark Cuban, Robert Herjavec, and Daymond John passed on the deal, but Kevin O’Leary offered a royalty deal.
- In the Shark Tank episode, Cyndi demonstrates the product’s effectiveness and presents her background, revealing $513,000 in total sales since launching in June 2020.
- Mark and Robert opt out, Kevin makes an offer for 200,000 for 10% , 1.50 per unit royalty, while Lori offers $200,000 for 25%.
- Cyndi finally selects Kevin’s offer of 10% equity with the royalty intact. It is a $200,000 in exchange for 5% equity and royalties.
- As of October 2023, the company amassed over $750,000 in lifetime sales.
Post Shark Tank Updates:
- The deal with Kevin eventually closed, and the company achieved substantial sales growth over time.
- Wad-Free is still in business, available online, and received positive mentions from The Today Show and HGTV.
- The product is priced at $19.99 for a set of two, and has been described as a “genius” and cost-saving product.
Recognition and Endorsements:
- The product was endorsed on The Today Show and HGTV, and labeled as a “sustainability powerhouse” in a Shark Tank portion of the site.
- It was featured in media coverage for National Laundry Day and listed as one of the best problem-solving products under $25.
- The positive consumer feedback and endorsements from media outlets highlight the product’s value in solving everyday problems.
