Songlorious – Personalized Songs On Shark Tank Season 13
Featured on Shark Tank
Songlorious – Personalized Songs On Shark Tank
Songlorious creates personalized songs for any occasion, offering customers the opportunity to have a unique song created by professional performers. The prices range between $45-$200 depending on the length and complexity of the song. The company received a joint investment from several sharks. Summary:
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- Company Name: Songlorious
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- Founders: Ellen Hodges, Omayya Atout
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- Founded: 2020
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- Product: Personalized songs
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- Asked For: $400K for 10% equity
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- Final Deal: $500K for 40% equity with Mark Cuban, Kevin O’Leary, Daymond John, and Peter Jones
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- Season/Episode (Shark Tank USA): Season 13, Episode 2
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- Business Status: In Business
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- Headquarters: Brooklyn, New York, USA
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- Lifetime Worth (Sales): Estimated $1M
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- Investors: Mark Cuban, Kevin O’Leary, Daymond John, Peter Jones
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- Go To Amazon: Buy Now
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- Watch On: Amazon Prime
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Description
Songlorious – Personalized Songs On Shark Tank Season 13
Songlorious is a company that creates personalized, studio-quality songs for customers. Founders Ellen Hodges and Omayya Atout pitched the business, seeking $400,000 for a 10% equity stake.
The couple explained their business model – customers can choose a genre, length, mood, and provide details about the song’s purpose, and Songlorious will have one of their 150+ artists compose and perform a custom song. Prices range from $45 for a 30-second “jingle” up to $195 for a 3-minute song.
Songlorious had impressive sales, reporting $700,000 in revenue in 2019 and $1.1 million in 2020, with 9% profits. The Sharks were intrigued by the emotional appeal and growth potential of the business.
After some back-and-forth negotiations, Sharks Mark Cuban, Kevin O’Leary, Daymond John, and Peter Jones made a joint offer of $500,000 for a 40% equity stake, which the entrepreneurs accepted.
Since appearing on Shark Tank, Songlorious has continued to grow, reporting over $2.9 million in sales. The company has expanded its roster of artists and genres, and implemented a “try before you buy” option to allow customers to preview their song before purchase.
