Proper Good Meals – Ready-to-Eat Meals On Shark Tank Season 13
Featured on Shark Tank
Proper Good Meals – Ready-to-Eat Meals On Shark Tank
Proper Good Meals offers a variety of natural, healthy ready-to-eat soups and meals that require no refrigeration. The meals are designed for convenience and healthy eating, catering to busy individuals who want nutritious meals without the hassle of cooking from scratch. Summary:
- Company Name: Proper Good Meals
- Founders: Christopher Jane, Jennifer Jane
- Founded: 2019
- Product: Ready-to-eat meals
- Asked For: $400K for 10% equity
- Final Deal: $400K for 20% equity with Mark Cuban
- Season/Episode (Shark Tank USA): Season 13, Episode 2
- Business Status: In Business
- Headquarters: Austin, Texas, USA
- Lifetime Worth (Sales): Estimated $1.5M
- Investors: Mark Cuban
- Go To Amazon: Buy Now
- Watch On: Amazon Prime
Shark Tank Pitch
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- No Hassle Refunds
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Description
Proper Good Meals – Ready-to-Eat Meals On Shark Tank
Here is a summary of Proper Good Meals’ appearance on Shark Tank and their business performance since then:
Proper Good Meals on Shark Tank
- Entrepreneurs: Christopher and Jennifer Jane
- Business: Shelf-stable, ready-to-eat meals that can be prepared in 90 seconds
- Ask: $400,000 for 10% equity
- Pitch: The Jane siblings pitched their line of healthy, convenient meals that are suitable for various diets like keto, vegan, and gluten-free. They highlighted the meals’ 90-second prep time and lack of refrigeration requirement.
- Shark Reactions: The Sharks were impressed by Proper Good’s sales performance, with $556,000 in revenue in their first year and $1 million projected for the second year. However, they were concerned about the high customer acquisition costs and monthly losses of $80,000.
- Deal Made: After some negotiation, Mark Cuban offered $400,000 for a 20% equity stake, which the entrepreneurs accepted.
Proper Good Meals After Shark Tank
- Sales Growth: After the Shark Tank episode aired, Proper Good saw a significant sales spike, with four months’ worth of average sales in just one week.
- Product Expansion: In addition to their original soup and chili offerings, Proper Good expanded into shelf-stable oatmeal products in various flavors.
- Retail Expansion: In 2022, Proper Good secured $3.5 million in seed funding, allowing them to expand into retail, with products now available in over 2,000 Walmart Supercenters.
- Current Status: Proper Good continues to grow its direct-to-consumer business while expanding its retail presence. The company has received positive reviews and has over 15,000 5-star reviews on its website.
