Oat Haus Granola Butter On Shark Tank Season 13
Featured on Shark Tank
Oat Haus Granola Butter On Shark Tank Season 13
Oat Haus offers a unique oat-based spread called Granola Butter. This product has the creamy texture of nut butter and the delicious taste of granola. It is versatile and can be enjoyed in various ways such as in shakes, on bread, or with fruits. Despite presenting an appealing product with flavors like hazelnut and chocolate and reporting $2.7 million in sales, founders Eric Katz, Ali Bonar, and Ari Schraer did not secure a deal from the sharks. Summary:
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- Company Name: Oat Haus
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- Founders: Eric Katz, Ali Bonar, Ari Schraer
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- Founded: 2018
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- Product: Oat-based granola butter
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- Asked For: $375,000 for 5% equity
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- Final Deal: No deal
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- Season/Episode (Shark Tank USA): Season 13, Episode 3
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- Business Status: In Business
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- Headquarters: Philadelphia, Pennsylvania, USA
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- Lifetime Worth (Sales): Estimated $2.7M
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- Go To Amazon: Buy Now
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- Watch On: Amazon Prime
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Description
Oat Haus Granola Butter On Shark Tank Season 13
Oat Haus, a company that produces granola butter, appeared on Shark Tank Season 13, Episode 3. Here are the key details about their appearance and subsequent business performance:
Shark Tank Pitch and Reactions
- Entrepreneurs: Eric Katz, Ali Bonar, and Ari Schraer
- Business: Oat Haus Granola Butter, a spreadable oat-based product that is gluten-free, vegan, and free of the top eight food allergens
- Ask: $375,000 for 5% equity
- Pitch: The founders presented their granola butter as a healthier alternative to traditional nut butters, highlighting its unique taste and nutritional benefits.
- Shark Reactions: The Sharks were impressed by the product’s taste and nutritional value but had concerns about the high production costs and competitive market. No deal was made.
Post-Shark Tank Performance
- Sales Growth: Despite not securing a deal, Oat Haus saw significant sales growth after the Shark Tank episode aired. Sales spiked by 300%, with $1.2 million in sales in the year following the episode.
- Product Expansion: The company introduced new flavors, including birthday cake, brownie batter, red velvet, cinnamon roll, cookie dough, and strawberry shortcake.
- Retail Expansion: Oat Haus expanded its retail presence to include Whole Foods, Thrive Markets, Harmons, Amazon, Wegmans, Target, and more.
- Facility Move: The company relocated from Philadelphia to a larger facility in Cleveland, allowing for expanded production and fulfillment capabilities.
Current Status
- Availability: Oat Haus Granola Butter is available for purchase on its website and at various retail locations.
- Loyalty and Community: The brand has built a loyal community, with over 100,000 followers on Instagram and 63,000 followers on TikTok.
- Investments and Partnerships: The company has partnered with actress Jameela Jamil as a social impact adviser and has added new team members for customer service and fulfillment.
