Hood Hat -Wool Baseball Cap On Shark Tank Episode 15

Featured on Shark Tank

Hood Hat -Wool Baseball Cap

Hood Hat produces premium quality merino wool baseball caps that capture the essence of various neighborhoods. Made in the USA, these caps offer both style and cultural representation.

Table Summary:

Company Name Hood Hat
Founders Max Nelson
Founded 2019
Product Merino Wool Baseball Caps
Asked For $500,000 for 5% equity
Final Deal No investment
Episode S15 E22
Business Status In Business
Headquarters Brooklyn, New York, USA
Lifetime Worth (Sales) Not disclosed
Investors None
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Watch On Amazon Prime

Shark Tank Pitch

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    Description

    Hood Hat on Shark Tank

    About Hood Hat:

    • Hood Hat is a premium, customizable baseball cap brand founded by Max Nelson.
    • The hats are handcrafted in New York City using high-quality materials like merino wool, gabardine, cashmere, and Japanese twill.
    • Hood Hat offers a wide range of styles including snapbacks, fitted caps, and dad hats in over 30 colors and font options.
    • Customers can choose from pre-designed hats or create their own custom designs using Hood’s online customizer.

    Shark Tank Pitch:

    • In Season 15, Episode 21, Max Nelson pitched Hood Hat to the Sharks, seeking $500,000 for a 10% equity stake.
    • Nelson emphasized Hood Hat’s commitment to quality, American-made craftsmanship, and community involvement (donating 5% of sales to the Anti-Recidivism Coalition).
    • The Sharks were impressed by the brand’s celebrity following and growth potential.

    Shark Tank Deal:

    • After negotiations, Kevin O’Leary offered $500,000 for a 15% equity stake plus a $1 per hat royalty.
    • Max Nelson accepted the deal, securing a partnership with “Mr. Wonderful” to help scale the Hood Hat brand.

    Post-Shark Tank:

    • Following their Shark Tank appearance, Hood Hat experienced a significant boost in website traffic, sales, and social media following.
    • The brand continues to offer its premium, customizable baseball caps directly to consumers and through select retail partnerships.
    • Hood Hat has also expanded its product line to include other accessories like beanies and bucket hats.