Deux Cookie Dough On Shark Tank Update – Shark Tank Season 13

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Deux Cookie Dough On Shark Tank Season 13

Deux is an edible, vegan cookie dough infused with vitamins and nutrients, targeting health-conscious consumers with a sweet tooth. Despite $630,000 in sales, founder Sabeena Ladha did not secure a deal, as the sharks were hesitant about the company’s valuation and scalability. Summary:

    • Company Name: Deux
    • Founder: Sabeena Ladha
    • Founded: 2020
    • Product: Edible, vegan cookie dough with vitamins
    • Final Deal: No deal
    • Season/Episode (Shark Tank USA): Season 13, Episode 6
    • Business Status: In Business
    • Headquarters: Los Angeles, California, USA
    • Lifetime Worth (Sales): Estimated $1M

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    Description

    Deux Cookie Dough On Shark Tank Update – Shark Tank Season 13

    Sabeena Ladha pitched her vegan edible cookie dough brand, Deux, on Shark Tank during Season 13, seeking $300,000 for a 10% equity stake.

    Despite her impressive sales figures and growth trajectory, she left the show without a deal, as none of the Sharks were willing to invest.

    Post-Show Success

    Since the episode aired, Deux has achieved significant milestones:

    • Sales Growth: The company reported approximately $5 million in sales for 2022, a substantial increase from the $630,000 in sales recorded during the year of filming.
    • Retail Expansion: Deux has expanded its presence to over 1,200 stores across the U.S., including major retailers like Target and Whole Foods. This growth has helped solidify its position in the market for healthier snack options.
    • Product Line: The brand offers a variety of flavors, including chocolate chip, brownie batter, and cinnamon roll, and has introduced new products like dessert spreads mimicking Nutella.
    • Nutritional Focus: Deux emphasizes health by removing animal byproducts, preservatives, and refined sugars from its recipes, incorporating functional ingredients like elderberry extract and reishi mushrooms.