Eat Your Flowers Shark Tank Episode 15 Update & Net Worth

Eat Your Flowers Shark Tank Episode 15 Update & Net Worth

Eat Your Flowers, a unique edible flower business, made its appearance on Shark Tank during Season 14, Episode 15, which aired on March 3, 2023. The company, founded by Loria Stern, specializes in baked goods such as cookies and cakes decorated with organic edible flowers.

Loria sought $250,000 for 12% equity in her company but ultimately secured a deal with Barbara Corcoran for $250,000 for 15% equity.

Since the episode aired, Eat Your Flowers has experienced significant growth, with a surge in sales and increased brand recognition. As of April 2024, the company is estimated to be worth $1.8 million and continues to expand its product offerings and reach.

What is Eat Your Flowers? How Does it Work?

Eat Your Flowers is a baking company that creates visually stunning and delicious baked goods, including cookies and cakes, adorned with organic edible flowers. The concept revolves around using nature as a color palette, with flowers not only serving as decoration but also being entirely edible.

Loria Stern, the founder, uses flowers sourced from local farms in California to craft her products. Each item is carefully handcrafted in a Los Angeles bakery, ensuring that every bite is as beautiful as it is tasty.

Key Features of Eat Your Flowers:

• Edible Flowers: The flowers used in the products are sourced locally and are organic, making them safe to eat.
• Handcrafted Baked Goods: Each cookie and cake is handmade, ensuring high quality and attention to detail.
• Gluten-Free Options: Many of the products are gluten-free, catering to those with dietary restrictions.
• Seasonal and Custom Creations: The company offers a variety of products tailored to different seasons and special occasions.

The cost of these gourmet cookies can range from $50 to $70 per box, reflecting the premium ingredients and labor-intensive process involved in their creation.

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Eat Your Flowers Shark Tank Episode 15 Season 14: What Happened at Shark Tank Pitch?

In Season 14, Episode 15 of Shark Tank, Loria Stern showcased her unique edible flower business, Eat Your Flowers. Loria’s presentation was visually stunning, featuring a beautiful display of flower-covered baked goods that immediately captured the attention of the Sharks. She asked for $250,000 for 12% equity in her company, valuing it at $2 million.

Key Points from the Pitch:

• Sales and Profitability: Loria impressed the Sharks with her sales figures, revealing that the business had generated over $2.2 million in revenue since its inception. In 2021, the company netted a profit of $330,000, and 2022 was projected to bring in over $1 million in gross revenue.
• High Margins: The cost to produce a box of cookies is just under $7.50, while it retails for $50, highlighting the significant profit margins.
• Shark Offers: Kevin O’Leary made an initial offer of $250,000 for 25% equity, but Loria ultimately accepted Barbara Corcoran’s offer of $250,000 for 15% equity.

Despite some of the Sharks being concerned about the niche market and the high valuation, Barbara saw potential in Loria’s business and decided to invest.

Eat Your Flowers Shark Tank Pitch Summary

What Happened to Eat Your Flowers After Shark Tank?

After the Shark Tank episode aired, Eat Your Flowers experienced a significant boost in sales, with many of the flower-pressed cookies selling out within just 24 hours. The partnership with Barbara Corcoran has allowed Loria to expand her business, increasing marketing efforts, and exploring new product lines.

In March 2023, the company launched new Vegan & Gluten-Free Vanilla Flower Pressed Cookies, catering to a broader audience and further solidifying its position in the market.

Notable Developments:

• Increased Sales: The exposure from Shark Tank led to a record year in 2022, with the company reaching its all-time high in gross revenue.
• Product Expansion: New product lines, including vegan and gluten-free options, have been introduced to meet growing demand.
• Customer Feedback: While some customers on platforms like Reddit mentioned that the products are pricey, the quality and uniqueness of the offerings have received widespread praise.

How Much Is Eat Your Flowers Worth?

As of April 2024, Eat Your Flowers is estimated to be worth $1.8 million. The company’s success can be attributed to its unique product offerings, high-profit margins, and strong demand driven by its distinctive use of edible flowers in baking.

Is Eat Your Flowers Still in Business?

Yes, Eat Your Flowers is still in business and thriving. The company continues to innovate and expand its product line, offering a wide range of baked goods adorned with edible flowers. With the backing of Barbara Corcoran and a growing customer base, the future looks bright for Loria Stern and her business.

Which Episode & Season Number Was Eat Your Flowers on Shark Tank?

Eat Your Flowers was featured on Shark Tank during Season 14, Episode 15, which aired on March 3, 2023. The episode highlighted Loria Stern’s innovative approach to baking, incorporating edible flowers into her products, and secured an investment from Barbara Corcoran.

Frequently Asked Questions

Who founded Eat Your Flowers?
Eat Your Flowers was founded by Loria Stern, a professional pastry chef with a passion for using edible flowers in baking. Loria launched the company in 2016 after gaining popularity on social media for her creative pressed-flower shortbread cookies.

What is Eat Your Flowers?
Eat Your Flowers is an edible flower business that creates beautifully decorated baked goods, such as cookies and cakes, using organic, locally sourced edible flowers. The company’s products are known for their stunning visual appeal and delicious taste.

Did Eat Your Flowers get a deal on Shark Tank?
Yes, Eat Your Flowers secured a deal on Shark Tank with Barbara Corcoran. Loria accepted an offer of $250,000 for 15% equity in her company.

How much is Eat Your Flowers worth?
As of April 2024, Eat Your Flowers is estimated to be worth $1.8 million.

Is Eat Your Flowers still in business?
Yes, Eat Your Flowers is still in business and continues to grow. The company has expanded its product offerings and increased its market presence since appearing on Shark Tank.

Which episode of Shark Tank featured Eat Your Flowers?
Eat Your Flowers was featured on Shark Tank Season 14, Episode 15.