Uprising Food Superfood Bread On Shark Tank Season 13
Featured on Shark Tank
Uprising Food Superfood Bread On Shark Tank
Uprising Food offers protein-packed bread and chips that are rich in superfoods. The products are designed to provide a healthy alternative to traditional snacks and bread, targeting health-conscious consumers and those with dietary restrictions such as keto and low-carb diets. Summary:
- Company Name: Uprising Food
- Founders: Kristen and William Schumacher
- Founded: 2019
- Product: Protein-packed bread and chips
- Asked For: $500K for 3% equity
- Final Deal: No deal
- Season/Episode (Shark Tank USA): Season 13, Episode 1
- Business Status: As of March 2023, Uprising Food shut down its operations.
- Headquarters: Cincinnati, Ohio, USA
- Lifetime Worth (Sales): Estimated $2M
- Investors: None
- Go To Amazon: Buy Now
- Watch On: Amazon Prime
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Description
Uprising Food Superfood Bread On Shark Tank Season 13
Uprising Food, formerly known as Uprising Bread, appeared on Season 13, Episode 1 of Shark Tank. The company, founded by Kristen and William Schumacher, aimed to provide healthier alternatives to bread by offering low-carb, gluten-free, and keto-friendly bread cubes and chips. Here are the key points about their appearance on the show and their subsequent business journey:
Shark Tank Pitch and Negotiations
- Entrepreneurs: Kristen and William Schumacher
- Business: Uprising Food (formerly Uprising Bread)
- Asked: $500,000 for 3% equity
- Pitch: The Schumachers presented their superfood bread, which was fiber-rich, homemade, and suitable for various diets, including keto and paleo. They highlighted its nutritional value and unique ingredients like almonds, apple cider vinegar, egg whites, flax seeds, and psyllium husk.
Shark Tank Reactions
- Sharks’ Reactions: The Sharks were impressed by the taste but were skeptical about the high price point ($12 per loaf). Kevin O’Leary questioned the valuation and profitability, while Barbara Corcoran expressed concerns about the financial trustworthiness of the entrepreneurs. Lori Greiner, Mark Cuban, and Emma Grede all dropped out of the negotiations.
Post-Shark Tank Business
- Continuation: Despite no deal being made, Uprising Food continued to operate. The company rebranded as Uprising Food and expanded its product line to include bread bundles and chips. The bread cubes were priced at $12 each, and the bread bundles started at $30 for two loaves.
- Sales and Growth: Uprising Food reported significant sales growth, with revenue increasing from $85,000 in its first year to $1 million in its second year and $2.1 million in the six months before appearing on Shark Tank.
- Customer Response: The company received a positive response from customers, with some praising the taste and health benefits of the bread. However, the high price point and marketing jargon were criticized by some.
Current Status
- Closure: As of March 2023, Uprising Food shut down its operations, and nearly all of its products were sold out on its website. The exact reasons for the closure are unclear, but it is believed that the company was unable to sustain its business model without the financial backing of the Sharks.
