Danielle Stangler and Julia Rossi (NeatCheeks Founders)

Danielle Stangler and Julia Rossi (NeatCheeks Founders)

Danielle Stangler and Julia Rossi are the founders of NeatCheeks, a company that produces flavored face wipes for children. They pitched their business on Shark Tank in 2015 and accepted Barbara Corcoran’s offer of $150,000 for 25% equity.

Key facts about Danielle Stangler:

• She is the CEO & Managing Member of Taylorbaby, LLC, the creator of NeatCheeks
• She came up with the idea for NeatCheeks while having lunch with her family. Her daughter Taylor, who was 18 months old at the time, hated having her face wiped. Danielle used a napkin dipped in lemonade instead of water, and her daughter responded positively, saying “nummy, nummy”
• Before starting NeatCheeks, Danielle was a stay-at-home mom. She previously worked as a District Sales Manager at ADP
• She invested over $20,000 of her own money to start the company and personally loaned the company a significant amount of capital

Key facts about Julia Rossi:

• She is Danielle’s business partner at NeatCheeks
• She invested around $10,000 in the company and personally loaned it $3,700

What Is NeatCheeks?

NeatCheeks is a brand of flavored face wipes designed specifically for children. The wipes are infused with natural, non-GMO ingredients to encourage kids to clean their faces willingly. The flavors are appealing to children, making the process of cleaning up messes more enjoyable and less of a struggle for parents.

NeatCheeks was founded by Danielle Stangler and Julia Rossi. The two entrepreneurs created the product to address the challenge of cleaning children’s faces without resistance, using their backgrounds in marketing and business development to bring the product to market.

Danielle Stangler came up with the idea while having lunch with her family. Her 18-month-old daughter hated having her face wiped, so Danielle used a napkin dipped in lemonade instead of water, and her daughter responded positively.

Stangler invested over $20,000 of her own money to start the company and personally loaned it a significant amount of capital. Rossi invested around $10,000 and personally loaned it $3,700.

They pitched NeatCheeks on Shark Tank in 2015 and accepted Barbara Corcoran’s offer of $150,000 for 25% equity.

After Shark Tank, NeatCheeks’ distribution expanded from 50 small retailers and one Walgreens store to 2,000 stores nationwide, including major retailers like Babies R’Us, Buy Buy Baby, Bed Bath & Beyond, and Target.

The company’s revenue grew over 900% in the year following their Shark Tank appearance.

NeatCheeks are flavored with Stevia, a natural sweetener that’s also gentle on skin. They are available in packs of 24 wipes, which are the perfect size for bags, travel bags or strollers.

The wipes are made in the United States, are non-irritating, 100% natural, and dermatologist and pediatrician tested.

After appearing on Shark Tank, NeatCheeks’ distribution expanded from 50 small retailers and one Walgreens store to 2,000 stores nationwide, including major retailers like Babies R’Us, Buy Buy Baby, Bed Bath & Beyond, and Target. 

The company’s revenue grew over 900% in the year following their Shark Tank appearance.

Is NeatCheeks Still in Business?

Yes, NeatCheeks, the company founded by Danielle Stangler and Julia Rossi, is still in business. Since appearing on Shark Tank in 2015 and accepting Barbara Corcoran’s offer, NeatCheeks has significantly expanded its distribution.

 From 50 small retailers and one Walgreens store, they now sell in over 2,000 stores nationwide, including major retailers like Babies R’Us, Buy Buy Baby, Bed Bath & Beyond, and Target.

 The company’s revenue surged by over 900% in the year following their Shark Tank debut. NeatCheeks continues to innovate and thrive in the competitive children’s product market, demonstrating ongoing success and market relevance.